- Category: Blog
- Last Updated: Thursday, 11 June 2020 13:01
My first real online business focussed on web site design for other small businesses. I spent a great deal of time looking at what other design firms were offering before settling on my own four packages, with increasing price points depending on the number of pages the customer needed on their site. At that point, I had basically no income and like everyone I was hustling, scraping by to earn enough money to survive.
To make sure I did survive, I had to do whatever I could to bring in some regular money so I also offered 'add on' services. Anything related to web site design such as SEO, logo design, Adwords management, e-mail marketing, photography... anything and everything to keep things going.
It was hard work but it wasn't a bad strategy. I was able to develop skills in lots of different areas. For example, by offering a photography package, I worked with lots of hotel and B&B owners. They know the value of having great images on their web sites but aren't sure who to trust to take them. As they were already working with me, I was able to offer this service at a one-off cost to them. I would just head round, take lots of bright, clear, attractive pictures of their rooms and give them full ownership of the images so that they could be used not just on their site but also on any other advertising that they did. This was win-win - they suddenly had lots of high-quality images for all of their online listings (AirBnB, TripAdvisor, etc.) and I received a one-off payment to help keep me going. I was also able to learn more about the tourism sector which allowed me to set up a web site business tailored to the tourism sector.
More importantly, I was able to keep my customers locked into my eco-system.