- Category: Blog
- Last Updated: Saturday, 21 September 2019 15:27
"It takes 20 years to make an overnight success." - Eddie Cantor
Life moves fast. People appear less patient than they used to. Everyone is rushing around, chasing the next big idea, trying to make a deal that will make them money, fast.
This constant need for speed makes people want to make money quickly. They chase fads in order to make a quick sale, a quick profit and then move on to the next thing - hoping to get lucky again.
However, the most successful businesses are based on things that are going to be around for years.
Yes you can invest in the latest 'must have' children's toy and cash in at Christmas but that's a one time thing. You may get lucky but what do you do in January now that the seasonal business has gone? What do you do if you realise you have backed the wrong horse and now you have 1,000s of toys that nobody wants?
It's better to start a business which has longevity. You need to plan for stability rather than thinking about turning a quick profit. A business is a long term investment.